March 31, 2007
It’s About The Art
Part 1
All too often photographers get caught up in the equipment we own instead of the
images we make. I include myself in this statement as it has happened to me.
Back in the day, the 70’s and 80’s, I used a 4x5 view camera with three lenses, two
light meters, a big tripod and a pile of film holders. That was it, no frills or
advanced technology there. I was making photographs pretty much the same way
they did back in the 1800’s .……. ahhh the good old days.
Fast forward to the 21st century. Today we have so much hi-tech equipment to
choose from that it is easy to get lost in the equipment jungle. Now I’m not saying
that all this technology is bad, but it is easy to get caught up in the “next best
thing” syndrome. At the Nikonians website they even have a name for it, NAS -
Nikon Acquisition Syndrome. I’m sure that Canon users have a similar malady. Is
all of this stuff a good thing? It is as long as we keep it in perspective and within
the boundaries of our chosen photographic venue. As an example, I shoot
landscapes, architecture and some street photography. I don’t need a 600mm f/2.8
super duper telephoto lens, nor do I need the latest and greatest flash system.
These two things don’t fit my needs to make the art that I make.
In the not so distant past I got caught up in NAS too. This happened when I
switched to digital and it was all new and cool. I have bought, sold, horse traded,
re-bought and re-sold more equipment than I care to say. At one time I had three
lenses that covered the 180mm focal length and the same thing at 35mm. Now is
this crazy or what? Then, one day I woke up and realized that I make fine art
photographs and I sure didn’t need all these lenses. It’s about my art, not about
how much cool equipment I can own. I put equipment into two categories, the
“I need to own” and the “I want to own”. The “I want to own” equipment has been
sold.
Camera’s and lenses are the tools we use to create the kind of photographs we want
to make. What you own depends on what you do. We are no different than a
painter or sculptor, we all have tools of the trade. It is what we do with these tools
that really matters. To date no camera maker has made a camera with the Ansel
Adams mode, but give them time. What we have to remember is that it is about
the final image, whether it is a fine art print or a commercial photograph for a
client. I have never had a customer buy a print and ask how many lenses I own.
The customer doesn’t care if you shot the image with a 85mm f/1.4 prime, or a
18-200mm consumer lens or a 70-200mm pro lens. The customer is buying the
art, they don’t care about technical details. Save your money and buy only what
you need, and use what you saved to attend a workshop or buy a book about your
favorite photographer.
It’s all about the art.